Personal Information that We May Collect
We will not collect any personally identifiable information about you through this Web site unless you provide it to us voluntarily, with the exception of your computer’s IP address. The information we collect will vary depending on how you use this Web site. On some pages, you can register or request to receive materials, announcements and other information from us or from others. The types of personal information collected may include, without limitation, your name and contact information (such as your postal address, zip code, phone number or e-mail address), your gender, the number and/or ages of members of your household or business, information about the type of properties you are interested in and other general information relating to product preferences, personal interests, household income or areas of interest on our Web site. Collection of all personal information from users of our Web site is done for a legitimate business purpose. In addition to the information provided by Web site visitors, our computers automatically receive and record information from your Internet browser, including your IP address, cookie information, and the pages you request.
How We Use and Disclose Your Information
We use information you provide on an aggregated basis to do such things as operate our Web site, enhance our Web site, and to better understand the profile of our online audience and prospective purchasers or other interested parties. We may also use this data, both aggregate and personal to you, to enhance your experience on our Web site by displaying content and marketing messages that we believe will be of interest to you. In some cases, we use your personal information to contact you or to provide information to you, such as to send newsletters to you that you request. We may provide your information to third parties such as homebuilders and service and product providers to enable them to follow-up with you on your requests. We may also use your information for market research purposes, for project planning or for developing prospect lists for our existing and future communities in jurisdictions in which you have indicated an interest. In doing so, we may reproduce, publish, broadcast or post such information to third parties assisting with our planning.